Danger (Company) Information
Danger, Inc. was a company specializing in platforms, software, design, and services for mobile computing devices. Its most notable product was the T-Mobile Sidekick (aka Danger Hiptop).
The company was originally started by former Apple Inc., WebTV and Philips employees Andy Rubin, Joe Britt, and Matt Hershenson. Danger was acquired by Microsoft on 11 February 2008, for a price rumored to be around $500 million (USD).[1][2]
The former Danger staff were absorbed into the Mobile Communications Business (MCB) of the Entertainment and Devices Division at Microsoft, where they worked on a future Microsoft mobile phone platform known as Project Pink.[3] However, by October 2009, most of the ex Danger employees had left Microsoft to pursue other things.[4] The Register described it as "a classic case of M & A failure, where the acquirer has failed to integrate either the technology or the people from the company that it bought"[5]
After a two-year development effort, Project Pink was completed, and emerged as the Kin telephone, which lasted 48 days on the market before it was cancelled due to poor sales.[6]
Cofounder Andy Rubin joined Google to become Director of Mobile Platforms, overseeing the development of Google's Android phone platform.[4]
October 2009 Total Data Loss Episode
Main article: Microsoft data loss 2009In early October 2009, a server malfunction or technician error at Danger's datacenters resulted in the loss of all Sidekick-user data. As Sidekicks store users' data on Danger's servers—as opposed to using local storage—users lost contact directories, calendars, photos, and all other media not locally backed up. In an October 10 letter to subscribers, Microsoft expressed its doubt that any data would be recovered.[7]
The customer's data that was lost was being hosted in Microsoft's data centres at the time.[8] Some media reports have suggested that Microsoft hired Hitachi to perform an upgrade to its storage area network (SAN), when something went wrong, resulting in data destruction.[9] Microsoft did not have an active backup of the data and it had to be restored from a month-old copy of the server data, totalling 800GB in size, from offsite backup tapes. The entire restoration of data took over 2 months for customer data and full functionality to be restored.[10]
The Danger/Sidekick episode is the latest in a series of cloud computing mishaps that have raised questions about the reliability of such offerings.[11]
On 15 October 2009, Microsoft said they had been able to recover most or all data and would begin to restore it.[12][13]
References
- ^ "How Much Did Microsoft Pay For Danger?". GigaOM. 12 February 2008. http://gigaom.com/2008/02/12/how-much-did-microsoft-pay-for-danger-find-out-here/.
- ^ Todd Bishop (30 June 2010). "Confirmed: Microsoft Kin is dead". TechFlash. http://www.techflash.com/seattle/2010/06/confirmed_microsoft_kin_is_dead.html.
- ^ "Microsoft's Pink Struggles Spill Over To Sidekick". ChannelWeb (UMB). 12 October 2009. http://www.crn.com/software/220600334;jsessionid=KCFRRMAUPYH2NQE1GHOSKH4ATMY32JVN?pgno=1.
- ^ a b "The Sidekick catastrophe: A curse for Microsoft, but a blessing for Motorola?". Betanews. 12 October 2009. http://www.betanews.com/article/The-Sidekick-catastrophe-A-curse-for-Microsoft-but-a-blessing-for-Motorola/1255361704.
- ^ "Dead Pink phone fallout hits Microsoft's top brass". The Register. 8 July 2010. http://www.theregister.co.uk/2010/07/08/microsoft_kin_fallout/.
- ^ Dave Methvin (30 June 2010). "Notify The Next Of Kin". InformationWeek. http://www.informationweek.com/blog/main/archives/2010/06/notify_the_next.html.
- ^ [1]
- ^ "Danger no backups". The Inquirer. 12 October 2009. http://www.theinquirer.net/inquirer/news/1558214/danger-backups.
- ^ "Sidekick failure rumors point fingers at outsourcing, lack of backups". engadget. 11 October 2009. http://www.engadget.com/2009/10/11/sidekick-failure-rumors-point-fingers-at-outsourcing-lack-of-ba/.
- ^ "Microsoft's Danger Problem Blamed on Management". Roughly Drafted. 15 October 2009. http://www.roughlydrafted.com/2009/10/15/microsofts-pinkdanger-backup-problem-blamed-on-roz-ho/.
- ^ "From Sidekick to Gmail: A short history of cloud computing outages". NetworkWorld. 12 October 2009. http://www.networkworld.com/news/2009/101209-sidekick-cloud-computing-outages-short-history.html.
- ^ "UPDATE: Microsoft Says It Has Recovered Lost Sidekick Data". The Wall Street Journal. 15 October 2009. http://online.wsj.com/article/BT-CO-20091015-710685.html. Retrieved 15 October 2009.
- ^ "Microsoft recovers Sidekick data". BBC News. 15 October 2009. http://news.bbc.co.uk/2/hi/technology/8309218.stm. Retrieved 15 October 2009.
Categories: Microsoft subsidiaries | Companies established in 2000 | Companies based in Palo Alto, California | Mobile phone manufacturers
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